Blog: Inside Phred's Head

The Power of Poster Design
Posted by Phred on January 3, 2013


The Works Progress Administration (WPA) was created by President Franklin Roosevelt in response to the Great Depression. The WPA was the largest jobs initiative the United States has ever seen. It was the signature program of the New Deal – and the most attacked and reviled by conservatives. In its eight years, from 1935 to 1943, it spent $10.5 billion employing eight and a half million Americans who previously had been jobless, rescuing them – and the country – from the straits of the Depression.

Part of the focus was to employ artists to create posters that promoted health and safety programs; cultural programs; travel and tourism; educational programs; and community activities throughout the country.

View the WPA poster collection here.