Blog: Inside Phred's Head

Working with small businesses

Posted by Phred on November 19, 2015

Recently I finished 3 logos that I am very pleased with – each for a small business. I have always liked working with small businesses, they always have great enthusiasm for what we will design together. But what makes small businesses more interesting is their commitment. The monies spent are their own - not just a budget line on a spread sheet. Sometimes it’s a matter of promote the business vs paying for something else. As a sole proprietor myself, I understand the choice of this vs that. Business vs personal. Responsibility vs fun.
I take my role as a part of their marketing team very seriously. I want to see them grow, be happy and inspire others. Being an entrepreneur is never easy, and its never with out some form of sacrifice.
Deciding to hire a qualified graphic designer should not be looked at as a cost. When done right – it is an investment. I have helped many small businesses improve their image and bottom line with well thought out design solutions.


Ginette Interiors
Ginette is a designer that offers innovative interior design, space planning and design development. Most of her work is large multi-million dollar homes. Ginette’s goal for her new identity was to be viewed as having some of the same cashe as famous brand identity’s that her clients are use to seeing and buying. By treating the type as plan views of walls, each letter has a sense of space and movement.

This is her business card before and after the redesign.


Blais Painting and Reno

I first met Pierre Blais at my house. He was hired by an emergency clean up company to fix and paint the down stairs ceiling and walls after we had a flood in our home. Pierre and I starting taking and he asked me what I do for a living, when I told him, he was instantly interested. He had been wanting to get a new logo, business card and truck graphics done for a while, but was not sure who to talk to. Pierre was easy to work with as he knew that he wanted his logo and business card to look and feel like a tool company’s logo you might see at a hardware store. He also understood that his best advertising was his company truck.

Within a week of his truck being completed, he was hired for a job that more than paid for design and production costs of his new business cards and truck lettering.


This is his business card before and after the redesign.


Jerry Geen and I have known each other for almost 20 years. I designed his logo and stationary when he was a commercial photographer. I also designed all of his logos since he changed professions 2003 to become a realtor. Jerry and Elya Byrne started working together in 2012 and this year they decided to form Geen+Byrne Real Estate Team. 

Because both Jerry and Elya are very well known throughout the community, and pride themselves by giving exceptional “plus” service, I decided that a typographic solution was best.

Here is the new business card.

How Committed Are You?

Posted by Phred on October 24, 2012

I’m often inspired by the entrepreneurial spirit of business owners who put so much on the line in pursuit of their dream. They often risk their life savings, and even their homes, and almost always sacrifice time away from family and friends.

How Committed Are You - Part 2

Posted by Phred on October 25, 2012

Yesterday I posted about a lawsuit in the US between Modern Dog, and Disney & Target for copyright infringement. When I sent Robynne, co-owner of Modern Dog, a link to let them know I was trying to spread the word, she let me know that there was one correction... technically it's not 2, but 5 corporations (3 of them Disney, 1 Target and another company called Jaya).

We should all support this fight for the simple reason that "Copyright law should protect everyone, not just those who can afford to litigate" - A great quote from the fundraiser site.


To learn more about the suit, go to

Sharp Suits

Posted by Phred on November 13, 2012


Ireland's creative community got together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children's Hospital.

Ad creatives, designers, animators, directors, illustrators and more took time out to dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters.

To see the complete collection of posters, visit

The Power of Poster Design

Posted by Phred on January 3, 2013